Our own bunny cactus in our yard. |
For the giant killer rabbit shots, they used regular rabbits stampeding through a model town (no CGI back then) and slowed the film speed to give the bunnies a seeming heft. It was a good idea, but the end result looked like giant friendly bunnies juxtaposed with the terrified faces of men, women, and children.
At some point in post-production, the studio heads realized the problem and addressed it with a marketing plan. They stripped all rabbit references from the trailer and posters and title (lepus is Latin for rabbit). They built hype by keeping the source of terror a mystery (“Buy a ticket for the big reveal.”)
I don’t think it was effective. Even the all-star cast was lampooned for their performances.
And like all good (?) stories it’s based on a kernel of truth. Ajo is overrun by bunnies. They are adorable and plush and have the cutest white puffy tails. They do come out at night (and during the day). In fact, at any given moment, you can look around and spot at least one. They’re regular-sized and they don't eat humans, but they do eat gardens, especially savoring tender new shoots as they eke out a life in this harsh environment. Each one looks like Peter Rabbit, and so we share our garden with them.
This is why Ajo is a good place to celebrate Easter.
--MR & WR
One of the many murals of Ajo. The rabbits in this mural look silly, but they're much more terrifying than those in the movie. |
The official trailer.
Here's a clip to give you an idea of what the movie looks like.
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